A brand founded with a goal to crafting timeless menswear, Azer aims to bring in designs that are versatile, seamlessly transitioning from formal gatherings to parties. The brand wanted to embrace and express the art of simplicity with their presence across all channels of communication. They required a visual identity that not only reflected the timeless elegance of their products, but also validated the premium quality of material.
The visual identity of Azer was carefully crafted using elements and colors that embodied a sense of simplicity, modernity, and refinement. We decided on muted and standard shades that expressed these qualities precisely throughout their brand identity and presence. The voice and tone of Azer had to be one that stood out to their target customers, while relaying an accurate perception of sophistication and relaxation.
