A brand such as this has to be Vibrant and Playful. And as artists of different disciplines were to be attracted, a few colors doesn't do justice to the identity system. Thus a vast palette of colors was introduced to work throughout all points of the brand along side a few bold fonts. The colors (in shapes) are to be laid in motion with overlaps where a burst of different colors can be seen.

This is about the overlap of coffee and creativity and how they can explode to create something marvelous. The concept of the 'overlap' has been applied throughout the design process and are present in all aspects of the brand.

The place will host community Art/Design competitions and have a dedicated community Art Wall. This will be held in different mediums on different times. Open mic events will take place weekly where customers can walk in and show their talents. Writing competitions in different formats are also a viable option.