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Clinicure (previously Healthmen), is a brand that is dedicated to giving access to quality healthcare to everyone. They aim to simplify the process of getting help on any kind of health issues in a culture ridden with social stigma, particularly so when it comes to sexual health.
Primarily, the biggest issue was in the name. From testing it became obvious that the name was misleading and leaving people confused. Another big issue was that while they maintained consistency in their visual communications on social media, there was a lack of elements that made it distinctly recognizable.
In our discovery sessions with Clinicure, the core philosophies of the brand and its personality were decided on. They needed a brand that is welcoming and warm to everyone, making a safe space for people to talk about health issues with professionals eager and equipped to help them.
The finalized logo was influenced by a handful of ideas.
First, the heart signifies warmth and a welcoming feeling.
There was inspiration taken from cross band-aids and awareness ribbons to show the support Clinicure provides in the healing process.
Lastly, an interlocked shape was used to signify how human beings are social creatures and rely on each other in life.
The visual identity of Clinicure’s brand uses a lot of free-flowing, organic curves in shapes to instill a sense of friendliness and flexibility to the audience. This is accompanied by a colour palette composed of soft, muted shades to make the brand feel friendly and approachable
