The QNS Global Group was founded in the year 1979 with an aim to provide an excellent range of logistics and freight forwarding services in Bangladesh. Despite being a company with strong legacy and achievements, QNS Global had no brand identity or presence on any platforms. The company wanted to establish a distinct brand identity for themselves, specifically one that sets them apart within their industry. The team of Wonderif contributed significantly to turn their aspirations into realities.
QNS Global was designed with not only a new brand identity, but also with signage, stationery and merchandise outlooks that breathed life into the brand. They were designed into a brand that promises to transparently handle the headache of logistics so their clients’ businesses could keep expanding effortlessly.
For the prime aspect of their visual identity, inspirations were taken from crossroads and arrows to communicate guidance and direction, while stacked containers on freight ships inspired the colors. Elements from services they provide were used as a reflection in setting recognizable visual identities for each subsidiary. With newly found visuals and colors of identification, the presence of QNS Global finally came into a vibrant form of being.
As we took on the journey to design a visual identity system that aligns with their established brand positioning, we discovered the voice and tone for the brand had to be one that meticulously portrays their years of achievements and acclaimed persona. They needed a form of identity that could be consistently applied across various touchpoints of their brand, creating a significant visual impact.
