Rirah, a women's wear retail brand, was founded with the goal of showcasing the latest pieces in women's fashion and style. The brand was looking for a makeover that communicates a sense of worthiness and sophistication to their customers. Inspired by the precious and valuable qualities of diamonds and the delicate essence of floral arrangements, Rirah's visual identity was meticulously crafted. The identity design also introduced a presence of visual symmetry across all the elements of the brand, reflecting a neatly balanced and harmonious outlook.
Rirah's brand identity design exudes a sense of elegance and refinement. The visual elements were carefully balanced, creating a harmonious and symmetrical aesthetic to the overall outlook of the brand across all platforms. Besides that, the floral motifs added a delicate touch, enhancing the brand's sophisticated appeal.
